unlocking possible
Cub Cadet didn’t ask for these spots.
I wanted to demonstrate to the client that there was room to inject a bit more personality into their existing voice. So, I wrote some scripts, nabbed an editor, grabbed footage of people riding around on lawn mowers, cut up some spots and presented them.
They bought ‘em.
Cub Cadet
The world’s heaviest press release
Cub Cadet was launching a commercial mower with the thickest cutting deck in the industry. To prove the point, we decided to use the cutting deck as the press release.
Each press release weighed 14 lbs. 13 oz. and were shipped in a custom crate and came with a crowbar.
