more driven
I was the creative director and a copywriter on the social media team for Goodyear Auto Service. What started with the colors blue and yellow became a look and tone that reflected the voice of a friendly, knowledgeable neighbor. It’s truly amazing what can be accomplished without a photoshoot and with a limited stock budget.
And it worked. The campaign did exactly what it was supposed to do: get more cars into more bays.
Goodyear Auto Service
paid social
Out-of-home
digital radio
:30 // ROY
Your vehicle? It’s more than just a machine. It’s your ride to work, your road trip co-pilot, it probably even has a name. Like, Roy. So give him a little TLC at Goodyear Auto Service.
From oil changes to wheel alignments. The techs at Goodyear Auto Service provide quality service done right.
Because your vehicle really is more than a machine, it’s…Roy. Make an appointment at goodyearautoservice.com and keep Roy ready for whatever comes next.
:30 // NOT LITERALLY
If your car could talk, it would ask to go to Goodyear Auto Service. Because your car knows every visit is like going to a warm heated garage on a cold rainy night.
Giving your car a calming sense of comfort knowing that every oil change and brake repair is handled by caring pros. Make an appointment at goodyearautoservice.com.
Your car will thank you. Not literally. More figuratively. You know? Like, by running smoothly for miles to come. And stuff like that.
