the funnest sport there is
I was the copywriter on this poster campaign that appeared on social media and in swim clubs across the country. The posters featured professional USA Swimming athletes and amateur youth swimmers. The campaign highlights what makes swimming different and encourages kids to join their local swim teams.
USA Swimming
EAU DE CHLÔRINE
For April Fool's we launched a new scent called EAU DE CHLÔRINE. An absurd product video, official press release and social posts from current USA swimmers helped spread the word. The stunt got picked up by CNN, USA Today, Washington Post, Adweek, Campaign and Media Post.
